Review the extracted structure
Start by checking the workstreams proposed from the campaign plan.
Measure / SPECIALIST APP
Tracker
Turn campaign plans into visible workstreams, owners, milestones and regular progress reporting.
Track a joint PR/PA programme across media preparation, stakeholder engagement, content and measurement, with named owners and a shared view of delivery.
Explore it in a demo
15 SECONDS / INSIDE THE WORKFLOW
Turn the plan into a visible operating rhythm.
Make workstreams, owners, measures and reporting concrete enough to review together.
Guided product walkthrough using actual demo screens. Silent, with on-screen explanations.
Check ownership and purpose
Confirm the named owner and the job each workstream needs to do.
Choose useful measures
Review the suggested KPIs before collecting and reporting progress updates.
THE FULL WORKFLOW / EXPLORE EACH STEP
01Bring in the plan
Create a campaign and attach a Workspace document or provide the plan content. The extraction proposes workstreams, owners, goals, KPIs and milestones from the material.
WORKING OUTPUT
A proposed campaign structure ready for review.
THE REVIEWCheck that the source is the approved plan. Extracted values and suggested KPIs are proposals, not agreed commitments or reported results.
02Confirm the structure
Review the proposed tracks and measures before accepting them. Clarify the label, baseline, target, unit, reporting cadence and target date. Keep a small set of measures that someone can actually collect.
WORKING OUTPUT
A campaign with defined workstreams, KPIs and milestones.
THE REVIEWName the accountable owner and the evidence source for each measure. Remove invented targets or unsupported baselines.
03Choose how each value behaves
Distinguish cumulative contributions from current-state measures. A count added this week may accumulate toward a total; the current number of unanswered questions should replace the previous current count.
WORKING OUTPUT
KPI reporting modes that match the meaning of the measure.
THE REVIEWConfirm additive versus absolute reporting before collecting updates. The same number can imply very different progress under the wrong mode.
04Collect and inspect updates
Record numeric updates through guided or conversational reporting. Review the stored values and contextual notes, then inspect the campaign overview and workstream detail to see where a follow-up is needed.
WORKING OUTPUT
KPI snapshots, reporting sessions and a shared progress view.
THE REVIEWReported progress is only as reliable as the input. Check missing, contradictory or unexpectedly large updates with the owner.
05Turn the review into a decision
Generate a campaign summary or export a tracking snapshot to Workspace. Bring milestones, measures and open questions into the team review, then decide what needs a new owner, a revised plan or additional evidence.
WORKING OUTPUT
A reusable tracking snapshot and a clear next decision for the campaign.
THE REVIEWSeparate delivery status from outcomes. Do not infer a change in public understanding or behavior from completed tasks alone.
HYPOTHETICAL WORKED EXAMPLE
Illustrative measure design
- The input
- Workstream: stakeholder information. Measure A: new verified FAQ answers completed this week, reported as a contribution to the running total. Measure B: unanswered priority questions at the review date, reported as the current value.
- The working output
- Two measures with distinct reporting behavior, clear collection owners and a review cadence.
- The team’s decision
- Agree targets after establishing a baseline. This example defines measures; it does not claim any questions were answered or any campaign improved.
WHAT IT DOES / WHY IT MATTERS
From capability
to useful work.
01
Plan-to-tracker extraction
THE FUNCTION
Proposes workstreams, owners, KPIs and milestones from an attached or pasted plan for review.
FOR YOUR TEAM
Translate strategy into an operating plan the team can manage.
02
Flexible KPI reporting
THE FUNCTION
Captures conversational or guided updates, distinguishing cumulative contributions from current-state measures.
FOR YOUR TEAM
Collect progress consistently in a form that fits each team.
03
Overview and snapshots
THE FUNCTION
Shows workstream progress, generates summaries and exports a tracking snapshot to Workspace.
FOR YOUR TEAM
Give leadership a repeatable view of delivery and follow-up needs.
WHAT YOU WORK WITH
Campaign dashboard, KPI records, milestones, check-ins and Workspace snapshots.
CONNECTED TO THE MISSION
Pulse can prepare Tracker work; Tracker snapshots can be exported into Workspace.
YOUR NEXT PRIORITY
Bring one brief.
See what happens next.
Explore how your objective could move through research, message development and practical execution.
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