FOR IN-HOUSE PR + PUBLIC AFFAIRS

One strategy.
Every channel.

Surround-sound strategy. The tools to put it to work.

Bring your brief, research and campaign tools together in one workspace - so every channel works toward the same goal.

Explore the product

Mission ControlONE SHARED MISSION

Media + PR Creators + social Paid media Stakeholder engagementDISTINCT CHANNELS. SHARED DIRECTION.

STRATEGY → TOOLS → EXECUTIONA connected workspace for the in-house team↓

THE SURROUND-SOUND APPROACH

One campaign.
A lot less back-and-forth.

Your team. Your consultants. Every channel. Genara brings them around a shared strategy, with the brief, research and tools in one workspace - so keeping it all together takes less of your day.

01 / YOUR STARTING POINT

See your next campaign
start to take shape.

A story to tell. A change to explain. People to bring on board. Mission Control brings your team’s ideas, research and tools together, so you can see a way forward - and get going.

Inside Mission Control

Mission Control showing a shared campaign brief and the Start research action — Mission Control - a shared brief and a clear next move. Illustrative product view.

01A shared directionThe goal, the context and what matters.

02Local understandingResearch grounded in the places you’re trying to reach.

03A head startPrepared work your team can pick up and build on.

02 / FROM INTENT TO ACTION

See what’s working.
Know where to go next.

Bring polling results, creative assets and performance data together. Genara’s proprietary hyperlocal influence platform helps you see how your campaign is landing, place by place - and where to change course.

See the place.
Find what matters.

The same campaign can land differently from one community to the next. Explore the people, organizations and local conditions that help explain why.

Explore Places - local context for your campaign. Illustrative product view.

Explore Places

03 / YOUR CONNECTED TOOLKIT

More within reach.
With the team you have.

Understand your audiences. Test your message. Develop the campaign. See where it’s making a difference.

Genara brings together capabilities that once meant coordinating research firms, creative partners, media specialists and separate reporting teams. Your in-house team can do more of the work in one place, supported by our proprietary hyperlocal influence platform.

Your staff and trusted consultants stay focused on the campaign, with fewer handoffs, less rebriefing and more time to act on what you learn.

Explore what Genara can do

04 / INSIDE GENARA

See Genara
get to work.

Take 45 seconds to see how Genara brings a campaign together - from a shared ambition to work ready for review.

Product views. Illustrative campaign material.Watch the 15-second product walkthroughs

Campaign experience. A clearer next move.

Your next challenge.
A clearer way forward.

See how local context, creative and performance can come together to give your team a clearer next move.

Explore solutions

Adapted from campaign work delivered by our sister company, illustrating how an in-house team could apply the same approach with Genara.

Three perspectives from one sister-company programme.

01 / CAMPAIGN EXAMPLE

Make a big campaign feel local.

A regional campaign needed to turn dozens of investment projects into stories people could connect with. Local context brought the work down to everyday places, while shared performance data showed which stories drew attention. One campaign, with a more relevant story in each community.

Explore the campaign

02 / CAMPAIGN EXAMPLE

See past your first assumptions.

A connectivity campaign drew its strongest response somewhere unexpected. Comparing creative performance across communities revealed a gap between who the story was about and who engaged with it - a clearer basis for deciding where to focus next.

Explore the campaign

03 / CAMPAIGN EXAMPLE

Know what to make next.

A transport campaign’s images and videos prompted different responses from different audiences. Looking at the creative and performance together showed what a single headline metric would miss, giving the team a stronger starting point for its next round of content.

Explore the campaign

THE PLATFORM, WITH A TEAM TO RUN IT

Your mission.
Our team behind it.

Bring us a project, a campaign or an ongoing challenge. We bring the platform and the people to help deliver the work. Your team sets the direction and approves what goes out.

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TAKE THE CONVERSATION FURTHER

Bring your team
into the picture.

Share the product story, explore the detail and find a starting point for your first campaign.

PRODUCT GUIDE · PDF

Get to know Genara

Explore the tools, what they do and how they work together, with product views.

Download the product guide

OVERVIEW · PDF

Your first campaign

A concise introduction and suggested next steps for trying Genara with your team.

Download the overview

YOUR NEXT PRIORITY

Bring one brief.
Leave with a clearer picture.

Show us what you’re trying to achieve. We’ll explore how Genara could give your team time back and help you see where to go next.

Request a demo Download the overview ↓

One strategy.
Every channel.

One campaign.
A lot less back-and-forth.

See your next campaign
start to take shape.