Start with a shared brief
Make the objective and offer clear before the team moves into execution.
Coordinate / SPECIALIST APP
Mission Control
Turn one local objective into coordinated campaign choices and practical next actions.
Bring PR and PA together around a local launch: establish the context, align the story, assign channel roles and prepare the work that each execution tool will develop.
Explore it in a demo
15 SECONDS / INSIDE THE WORKFLOW
From the objective to the next action.
See how a shared mission can carry local context, campaign choices and editable work into the specialist apps that develop it.
Guided product walkthrough using actual demo screens. Silent, with on-screen explanations.
Prepare the next action
Turn the campaign assignment into an editable delivery-plan handoff.
Continue with the brief intact
Open prepared work in Plan, with the continuation brief ready to review.
THE FULL WORKFLOW / EXPLORE EACH STEP
01Set the mission
Choose the permitted geography and describe the change or action the campaign should support. Attach product facts, brand guidance or research where available. Review the working brief so confirmed inputs, assumptions and dependencies are clear.
WORKING OUTPUT
An editable assignment with a place, objective, constraints and source context.
THE REVIEWThe campaign owner confirms the brief. Missing offer details or partner commitments remain questions for the team.
02Investigate the place
Discover brings available local indicators and current research into an evidence-linked briefing. Inspect sources, geographic scope, dates and coverage. Research candidate people and organizations, then assess their documented relevance.
WORKING OUTPUT
A community briefing, evidence views and potential connections to investigate.
THE REVIEWCheck what each source supports. Illustrative journeys and generated images are not actual interviews or documentary evidence.
03Give channels a role
Develop a plan across Media & PR, Creators & social and Paid media. Review the audience, desired action, sequence, messenger roles and measures. Make the local adaptation explicit: what should change because of the evidence, and why?
WORKING OUTPUT
A working campaign plan with channel recommendations, next actions and success measures.
THE REVIEWAgree the strategic choices and the assumptions behind them. Source profiles do not prove endorsement, availability or local reach.
04Develop the material
Use Activate to review drafted pitches, social content and paid creative concepts. Edit the copy and production directions, then save a revision. Where media generation is used, inspect the result and its completeness before taking it into production.
WORKING OUTPUT
Editable creative drafts, with copy and production directions the team can refine.
THE REVIEWOwners check claims, tone, accessibility and the call to action. A ready draft or storyboard preview is not proof of delivery.
05Open the next piece of work
Use Next actions to prepare or continue supported work in the destination app. Prepared records retain mission context and source revision, while older linked work can be reviewed against a changed brief. The saved mission can also be exported as an editable Word or PowerPoint review package.
WORKING OUTPUT
Real continuation links to editable work, plus a review package for the team.
THE REVIEWReview the destination draft before sending, publishing, spending or deploying a survey. Those are separate actions.
HYPOTHETICAL WORKED EXAMPLE
Illustrative assignment
- The input
- Help people understand a proposed regional training program and find the right source for course details. Use confirmed facts only. PR and public affairs jointly own the campaign; the program team approves eligibility and timing.
- The working output
- The team could review a place briefing, a channel plan, draft materials and prepared next actions, while keeping unresolved program facts visible.
- The team’s decision
- This is a hypothetical brief, not a campaign result. The scope of generated material depends on available inputs and research.
WHAT IT DOES / WHY IT MATTERS
From capability
to useful work.
01
Evidence-linked discovery
THE FUNCTION
Combines local indicators, current research and people or organization discovery around a defined place and goal.
FOR YOUR TEAM
Give PR and PA a shared starting point and visible evidence for campaign choices.
02
Three-pillar campaign plan
THE FUNCTION
Organizes Media & PR, Creators & social, and Paid media with drafts, messenger roles and measures.
FOR YOUR TEAM
Make the surrounding campaign coherent while giving each channel a clear job.
03
Prepared app handoffs
THE FUNCTION
Creates or opens editable destination records with mission revision and brief references retained.
FOR YOUR TEAM
Carry the assignment into detailed execution without reconstructing the brief.
WHAT YOU WORK WITH
Community briefing, campaign plan, creative drafts and next-action links.
CONNECTED TO THE MISSION
Next actions can prepare Email Campaigns, Social Content Manager, Local Pitch Hub, Hyper Local Media, Polling and Plan work.
YOUR NEXT PRIORITY
Bring one brief.
See what happens next.
Explore how your objective could move through research, message development and practical execution.
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