Put alternatives side by side
Prepare message variants to explore with a synthetic audience panel.
Validate / SPECIALIST APP
Message Testing
Explore plausible reactions before taking draft messages into real world audience research.
Compare public-information drafts, inspect likely objections and refine confusing wording before stakeholder review or a research programme involving real people.
Explore it in a demo
15 SECONDS / INSIDE THE WORKFLOW
Explore the questions a draft could raise.
Use synthetic feedback to make assumptions, objections and weak phrases visible before decisions that need real audience evidence.
Guided product walkthrough using actual demo screens. Silent, with on-screen explanations.
Compare modeled reactions
Inspect message connection and action intent as signals for further review.
Find questions worth pursuing
Use objections and suggestions to decide what to refine or test with people.
THE FULL WORKFLOW / EXPLORE EACH STEP
01Define the panel context
Choose an allowed geography and, if helpful, describe the intended audience in plain language. The tool creates synthetic persona profiles using available geographic context. The description steers generation; it is not a hard eligibility filter.
WORKING OUTPUT
A synthetic panel with persona details and available data-grounding notes.
THE REVIEWCheck whether the panel is useful for the question. These profiles are generated, not recruited people or observed residents.
02Submit distinct variants
Choose a completed panel and enter the message variants you want to explore. Keep the factual offer consistent so wording, clarity or the call to action is the meaningful difference. Give the run a title that describes the comparison.
WORKING OUTPUT
A test run linking the panel and the text of each variant.
THE REVIEWRemove unsupported claims before the test. A favorable synthetic reaction would not make a false claim acceptable.
03Read beyond the score
Review modeled resonance and action scores alongside phrase reactions, objections and improvement suggestions. Look for recurring uncertainty: missing dates, unclear eligibility, jargon or a vague next step. Inspect persona-level context where needed.
WORKING OUTPUT
Variant reports, score distributions, phrase analysis and ranked suggestions.
THE REVIEWTreat reactions as hypotheses. Do not report the scores as measured support, conversion likelihood or representative public opinion.
04Revise with a reason
Use the feedback to edit the draft or request a rewrite. The rewrite workflow uses the earlier report and creates a linked test run so the team can compare versions. Keep a record of why the wording changed.
WORKING OUTPUT
A revised message and a linked comparison for team review.
THE REVIEWCheck that a rewrite has not invented facts, promises or audience assumptions. The team remains responsible for the final language.
05Choose the real-world check
Decide which remaining uncertainties need staff review, interviews, usability checks or a properly designed survey. Take the strongest research questions forward, rather than treating the synthetic test as the end of validation.
WORKING OUTPUT
A reviewable draft and a focused list of questions for research with real people.
THE REVIEWUse an appropriate real research method for consequential decisions; Polling is a separate app and deployment workflow.
HYPOTHETICAL WORKED EXAMPLE
Illustrative comparison
- The input
- Variant A: 'Discover your next opportunity.' Variant B: 'Explore the course list, entry requirements and provider contacts before choosing your next step.'
- The working output
- The team would inspect which phrases prompted confusion, what information the personas said was missing and whether the call to action was understandable.
- The team’s decision
- No winner or score is claimed here. Both variants still need factual review, and any meaningful audience conclusion requires real evidence.
WHAT IT DOES / WHY IT MATTERS
From capability
to useful work.
01
Synthetic audience panels
THE FUNCTION
Generates persona profiles from available geographic context and an optional plain-language audience description.
FOR YOUR TEAM
Make audience assumptions explicit and explore plausible reactions early.
02
Variant and phrase analysis
THE FUNCTION
Compares modeled scores, phrase reactions, objections and suggestions across personas.
FOR YOUR TEAM
Find weak language and prioritize questions for real audience research.
03
Feedback-led rewriting
THE FUNCTION
Uses aggregated feedback to suggest new wording and creates a linked test run.
FOR YOUR TEAM
Make iteration deliberate and keep comparisons traceable.
WHAT YOU WORK WITH
Synthetic panel, message reports, phrase analysis and linked rewrite tests.
CONNECTED TO THE MISSION
Its testing engine also supports Social Content Manager, Local Media Planner and Local Pitch Hub.
YOUR NEXT PRIORITY
Bring one brief.
See what happens next.
Explore how your objective could move through research, message development and practical execution.
Request a demo Download the overview ↓